About ATAG

HOME > Installer: About

We only sell to trade

Like you, we are dedicated to eradicating unsafe practices in our industry. No ifs, no buts.

That’s why we are we only sell to Gas Safe registered businesses.

Our Promise:

  • We only sell to legally qualified Gas Safe registered installers
  • We only sell spare parts to legally qualified Gas Safe registered installers
  • We never sell boilers or spare parts direct to customers
  • We never allow our products to be sold online to businesses we don’t know.

10 year warranty

We are here to listen and we are here to help, and this is why we’ve introduced an industry leading 10 year warranty across the entire i-Series range of boilers.

We know from listening to installers like you that this is what homeowners demand. Thanks to our engineering excellence it’s something we can deliver. We can make this bold statement of confidence because our boilers are built to last.

Our TPM network

We understand your business, because ATAG is a business full of former installers.

When you become an ATAG Selected Partner, you’re joining an exclusive club – one that is the best, not the biggest.

When you need practical advice, in-depth technical assistance, or support through your first ATAG installs, your Technical Product Manager (TPM) will be there – onsite and right by your side. If it’s easier, you can book a convenient time for your TPM to call you – whenever works best for you.

What does ‘built to last’ mean?

It means you can be sure you’re choosing a product for your customers that is tried and tested. Award winning. Engineered for a long, efficient life – free from costly maintenance bills. How can we make sure we deliver that?

We build boilers to last by building them with the best A-grade brass and steel components. For added peace of mind, we offer a 10 year parts and labour warranty as standard – that’s unique in the boiler industry. And our iCon heat exchanger has a lifetime replacement guarantee.

The iCon heat exchanger is a step change for the industry, for the efficiencies it delivers in a compact unit. ATAG’s research and development team in the Netherlands, led by Senior Project Manager Jos Luttikholt, developed the iCon, concluding a 20 year mission to design and perfect this unique innovation.

It is the next generation of boiler technology and sits at the heart of ATAG’s boilers.

If anything should go wrong, we make sure our manufacturer spares are both the highest standard and most cost-effective option, and only ever available to Gas Safe registered businesses.

We want the relationships we build with installers to last too; which is why our nationwide network of TPMs is always on-hand to give you the on-site advice and support you need, right when you need it.

We’ve even made sure our after care warranty helpline is free and available outside of normal working hours. These little things matter.

It’s all part of our story which has led to us developing and delivering Europe’s most efficient range of domestic boilers.